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5th Street Diner
Project type
Branding
Date
October 2023
Design Tools Used
Ai, Ps, Id, Figma
What
This project aimed to transform an existing Montana-based restaurant, 5th Street Diner in Glendive, Montana into a dynamic food truck.
Why
This project served the purpose of rebranding an established Montana-based restaurant into a mobile food truck. The chosen establishment was 5th Street Diner in Glendive, Montana. Upon delving into my research, I discovered its permanent closure, providing the opportunity to conceptualize a fresh and innovative restaurant idea.
How
To bring this concept to life, I started by conducting thorough research into the food truck industry, identifying trends, and understanding the unique challenges and opportunities it presented. I worked on creating a brand identity that would not only resonate with the intended audience but also set the food truck apart in a competitive market. The transformation from a closed diner to a vibrant and mobile culinary experience involved careful planning, creative thinking, and strategic execution.
