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Bridger Ski Foundation Redesign
Project type
Logo Design
Date
September 2023
Design Tools Used
Ai, Notion
What
In an Identity Systems class project, the objective was to redesign an organization's logo to suit its present and future goals. For this, I selected the Bridger Ski Foundation.
Why
This project stemmed from design intuition, with each design element informed by meticulous research about the organization. The emphasis was on aligning the design with the company's mission statement and identity, leading to the development of a fresh and stylistically relevant approach.
How
I started by thoroughly researching the Bridger Ski Foundation and understanding their values and mission. Analyzing their existing logo, I pinpointed areas for improvement to align it better with their objectives. The design process involved sketching and refining concepts incorporating stakeholder feedback to create a logo that not only captured the essence of the organization but also projected a modern and forward-looking identity.
