Standby: The Future of Gig Work

What

The goal was to build a distinctive brand identity in a competitive market. Storytelling and brand impact were key to connecting with a new community and the next-generation workforce.

The goal was to build a distinctive brand identity in a competitive market. Storytelling and brand impact were key to connecting with a new community and the next-generation workforce.

Why

This client brief focused on a $1.4 million startup, where I designed the entire brand identity, including logo design, visual direction, typography, color systems, and supporting mockups to establish a strong brand presence.

How

Using Adobe Illustrator, I developed mockups that aligned with the founders’ vision. Leveraging Adobe Creative Suite, I crafted visuals that met company goals and stakeholder needs.

Project Title

Standby

Deliverables

Brand Identity Logo Mockups UI Design

Year

2024

Role

Creative Lead